How We Source, Validate & Maintain Data

Data sources

Data Direct obtains information from multiple authorised channels including:

• Data collected through campaigns and research activities
• Licensed data partners
• Client-authorised sources
• Publicly available sources, where their use is permitted

Sources and collection methods vary between markets. Before making data available, Data Direct considers the source, permitted purposes, applicable licensing conditions and relevant privacy requirements.

Data may be organised and analysed to support audience selection and related services. Available attributes and permitted uses depend on the relevant source and agreement.

Maintenance practices

Datasets are reviewed and refreshed periodically. The timing and type of review vary according to the source, market and intended use.

• Reviewing source information
• Updating or correcting available attributes
• Contact-detail validation
• Applying relevant suppression and preference information
• Removing records that should no longer be used

These processes support data quality but do not guarantee that every record will be current, deliverable or appropriate for every campaign.